About the Laboratory


Select Start Coffee was started by a small group of eccentric scientists. The idea was to create a digital and physical space where we could include test subjects customers in our geeky passions: coffees, teas, games and science.

Study, Learn and Implement.

We believe that through experimentation we can evolve our products and services to improve the customers’ experience. Unlike the static nature of most businesses, we embrace change and learn from the feedback of our community.

Economical, Sustainable and Enjoyable

Through the use of fair trade, organic and cutting edge tangibles, we are able to provide the best possible experience throughout our entire geek ecosystem.